Individual membership fees start at $918 per month-about 500% more than the average coworking membership. The status of working here will, of course, cost you. While memberships to each will remain a la carte, the building is a one-stop shop in what is the ultimate lifestyle offering for "win-at-all-costs" types. Industrious at Equinox is situated stories high in 31 Hudson Yards, a newish tower that also holds the first Equinox Hotel, the largest Equinox fitness club, and the Equinox spin brand SoulCycle. Cement walls and exposed lighting conduit echo Hudson Yards’ cold and steely look, while velvety lounges, warm oak flooring, and accents in black and gold provide a powerful elegance. In-house Industrious designer Matt Bosserman guided the collaborative effort towards a masculine, industrial aesthetic that "fosters member individuality through minimalist schemes," according to a press release. The two-level, 44,000-square-foot collaboration features 71 private offices, a Great Room with lounges and a cafe, floor-to-ceiling windows, and finishes and decor for fans of 50 Shades of Grey.
EQUINOX HUDSON YARDS SPA FULL
To read the full interview with Al Masri in the latest issue of Spa Business, click here.#COMMERCIAL ARCHITECTURE PROJECTS Cult Gym Equinox Debuts an Elite Coworking Hub at Hudson Yards Overlooking the Vessel, Industrious at Equinox touts world-class amenities and luxe design, but membership comes at a prohibitive premium.Įquinox-the luxury gym with a cult following of celebrities, debutantes, and the well heeled-has partnered with coworking network Industrious to open their very own coworking offices at New York’s Hudson Yards. “Equinox Hotels is where the science of fitness meets the art of travel.” “The Equinox brand lives at the intersection of substance and style, and Equinox Hotels will evolve this concept, merging substance and style with impeccable service,” said Al-Masri. “We want to raise the bar on what a hotel experience should feel like, and evolve the idea of travel as something that can fit seamlessly into a healthy lifestyle.”įor the Hudson Yards hotel, Equinox is working with designers Yabu Pushelberg to create a design concept rooted in a modern industrial aesthetic, with structural and mechanical systems left exposed.Ĭonceived as an entirely new hotel experience that meets the needs of the high-performance traveller, Yabu Pushelberg is tasked with creating a “modern haven for life maximisation.” “The goal is to create the sense of community, personalisation and style we’re known for in our clubs, reinvisioned in a new, luxury-driven environment,” explained Al-Masri. The target guest is one who already embraces a healthy lifestyle. The hotels – which will be located in US urban markets and other gateway cities, including London – will also offer healthy food that’s tailored to the workout and travel regime of the guest, and will aim to maximise sleep quality by removing disruptors such as light pollution and noise. Add in world-class service, design and facilities, and we feel confident that the hotel spas will stand alone in each market we enter.” She continued: “As in every aspect of our business, spa relies heavily on innovation, technology and expertise in our field, rather than relying on traditional expectations of what a spa should look like. In an exclusive interview, Amanda Al-Masri, Equinox’s vice president of spa services, said that those spas will focus on the “regeneration aspect of high-performance living.” Many more hotels are set to follow – with up to 50 in the pipeline – and Spa Business has learnt that all will focus on movement and health, and all will have spas. The company plans to enter the hotel space with a location opening in New York City’s Hudson Yards in 2019, which is set to have a major spa component.
High-end health club operator Equinox has revealed the central role spas will play as it ventures into the world of hotels.
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